DIFFERENT BY DESIGN
PLEASE DON'T LABEL US
As an innovative Proprietary Cause Marketing firm that skillfully fuses together CSR (Community Outreach), HR (Employee Volunteerism), and PR (Media and Marketing), it's very challenging to place a label on what kind of company we actually are.
Perhaps it's easier to tell you what we are not.
We are not a 'Nonprofit Charity', although we work closely with 501(c)3 nonprofits, charities, and public/charter school systems to help identify and qualify community needs. Often our clients elect to improve the facilities of nonprofit organizations in which we elect to align. Think of us as the firm that builds critical partnerships with nonprofits and school districts to help all stakeholders achieve their goals.
We are not an 'Employee Benefits' firm, although our projects will certainly benefit your employees. Our world of enhanced corporate employee volunteerism is the only world in which we elect to live. We have invested 20 years perfecting today's blueprint of enhanced employee engagement related to the new era of corporate volunteerism. And although we don't do new employee recruitment or traditional existing employee benefits, our projects will unquestionably help those who do.
We are not an 'Ad Agency' looking to supplant your existing advertising or PR agency. In fact, we often collaborate with our clients' advertising or PR agencies to make sure we are in alignment with your goals. We get marketing, media, and PR. In fact, it's the world we grew up in. Think of us as a boutique firm specializing exclusively in cause events, corporate volunteerism, and the public relations that surround these efforts.
We understand that our rather unique triple-crossover 'hybrid' model of community, employee, and media engagement is certainly different. In today's world of giving back, employee satisfaction, and the artful approach to cause-related public relations, we think different is a good thing. A very good thing.
DIFFERENT BY DESIGN
By Design, we have created and developed a blueprint that allows for extreme customization of your community outreach cause program. Each grassroots initiative is designed to meet the objectives of your company. Each of our projects are managed by our Trilogy Agency in-house, allowing a truly signature cause to be developed specifically for your company. And in the end, you can help students' desire to learn by beautifying their schools; help underserved people in need by brightening their community centers; or help low-income seniors, veterans, and families by improving their homes and their lives.
You Own Your Event
You own your event. Period. You decide what population you help, what communities you impact, what sites you beautify, and when your team volunteers. You control your virtually every aspect of your project. No 'secondary or tertiary attachment' to some other organization’s event, where your company risks becoming an afterthought on many levels. And no other outside companies can partner with your event, unless you want to bring them in.
Trilogy Agency manages each and every element of your cause event, ensuring details are not overlooked. With more than 600 similar projects/sites produced during the last 20 years, we have already experienced the dreaded 'learning curve'.
We know what the potential pitfalls are. And we take appropriate precautions to avoid each and every one. We oversee your program start-to-finish, beginning with a detailed Scope of Project (SOP) Executive Briefing, and ending with a Post-Project Client Fulfillment Portfolio (CFP). We even manage the entire project site research, nomination, and selection process. This includes providing your company short lists, conducting interviews, and coordinating site visits. We provide Site Needs Analysis Studies so everyone knows exactly what is required for a successful project.
We provide everything your company needs to ensure a community engagement project that is free from 'week-of' and 'day-of' issues. We provide all the products, materials, equipment, protection, tools, plants, landscaping, cleaning supplies, even professional designers and contractors providing critical direction. We are proud to have developed a 'well-oiled machine' that ensures a blueprint for success. This isn't our first rodeo.
Enhanced Volunteer Experience
By Design, we place your volunteers in a position to have an unusually fun and rewarding experience. Our events are extremely well planned, well organized, and well managed. Our founding partner has managed almost 20,000 employee volunteers during the last 20 years, with 98.9% stating they would do another project if it were managed similarly. Most of our projects are perfect for 30-300 volunteers. We customize your volunteer event to achieve the goals that are important to your company--not ours.
We subscribe to the belief that, "We treat each volunteer as if he was our only one, otherwise he just may be." Every volunteer has a purpose, a role, a job, and we do our absolute best to make sure no one is just standing around with nothing to do (unless, of course, he wants to be). There is always ample materials, supplies, tools, direction, and everything required to make the volunteer feel useful and valued. Simply, we respect each and every volunteer, and their contribution.
Every registered volunteer is treated with, well, beyond what is typically in similar projects. We feed your volunteers well. Starting with continental breakfast upon arrival, extending through the day with snacks and beverages, and culminating with a team lunch towards the end of their volunteer experience. Every volunteer gets a custom-designed volunteer t-shirt, sized to their request. Providing you elect the 'Family and Friends' option, employees may elect to bring their family and friends to help on the day-of, with every guest volunteer valued as much as your employee.
There are leadership roles that allow volunteers with higher professional goals to achieve them. There are volunteer positions available that are virtually free of the more physical labor roles, that allow everyone to help. Most projects include a professional DJ and satellite speakers to provide a high-energy music environment, keeping momentum and dynamism until project completion. As an option, all employee volunteers are invited to a post-event Volunteer Team Appreciation Breakfast, served at your choice of locations, by select company executives (yes, your company execs become the servers on this morning). Commemorative Photo Folders and team awards are distributed.
The Public Relations
By Design, we have built our unique platform with media and public relations coverage being at the hub of who we are. We grew up in media, then added cause events and volunteer management to our portfolio. We have earned hundreds of millions of media impressions for our clients through TV, radio, newspaper, magazine, and more recently, social media and owned media.
Time Bank PR Credit
Every client now receives a guaranteed Time Bank of PR Credit for you to use at your discretion. Based on your goals and needs. Use our experienced team of PR and media professionals. Coverage includes social media, mass media, earned media, press releases and distribution, story pitching, blogging, drafting CSR briefings and white papers. Clients may receive custom MiniMags, Microsites, or additional PR Credit. You decide. It's your bank.
In addition, Trilogy Agency spearheads proven marketing and media coverage for your owned event. This includes project press kits, internal marketing to your employees for volunteer recruitment and/or awareness, on-site visual presence, on-site photographers and videographers, and post-project client fulfillment portfolios.
Each client has the option to customize our media and public relations efforts around your company's objectives. As an example, for those not requiring external media coverage, we have a plan that allows you to give back to your communities and reward your employees without the PR spotlight. We can promote within your company's sphere, or minimize all promotion if you desire. Simply, we have a mindset that each client can adapt our program specifically around their needs.